"Afraid the boys will think you’re turning into Elton John? Not to worry. This T is designed to project chest bumping, not spooning:
-Clear crossbones penetrating the heart. You love ‘em, but in a Platoon way, not a Brokeback way.
-The shirt only comes in black, and the heart is blue. No Richard Simmons’ pastels or questionable Martha Stewart hues. Real men don’t need uplifting colors."
It would be offensive if it wasn't so completely clueless. No gay guy would ever wear doggie bones on his shirt, or a black shirt! Projected sales: 1 shirt, to that guy.