When I Grow Up, I Want To Not Be Reached For Comment

Last week my friend Will Leitch wrote this funny article in New York Magazine about his adventures in focus groups.

Now, the "survey and opinion profession" is hopping mad. My favorite quote:

"Billions of dollars are expended annually based upon the outcome of survey and opinion research. To suggest ways to sabotage this process puts countless businesses that are critical to the US economy in jeopardy."

Will is my Coolest Friend Ever.